Jackson Fillmore

Overview

The goal of this project was to explore various typefaces to ultimately pair them to visually communicate the identity of a brand. Jackson Fillmore is a restaurant located in San Francisco founded in 1985. Very focused in the world of wine with a homemade Italian menu, it needed a new identity aligned with their new gastronomic proposal: a traditional cuisine made with local and seasonal products but with a modern touch.

I created pictorial logo with word mark to infuse the little & cozy mood of old-fashioned authentic Italian restaurant.

Website

Ipad Menu

Reflection

I was careful not to eliminate the old-fashioned authentic Italian style while creating the modern brand identity.

“Play smart and creative with art in design. “